Pharrell Marine Equipment Supplies (PMES) (“us”, “we”, or “our”) operates the https://www.pmarine.com.au website and associated digital platforms (collectively, the “Service”). We are committed to protecting your privacy and handling your personal data in accordance with the Privacy Act 1988 (Cth) and the Australian Privacy Principles (APPs).
By accessing or using our Service, you consent to the collection, use, holding and disclosure of your personal information as described in this Privacy Policy.
1. Definitions
- Personal Data: Information or an opinion about an identified individual or an individual who is reasonably identifiable, whether the information or opinion is true or not.
- Usage Data: Data collected automatically, either generated by the use of the Service or from the Service infrastructure itself (for example, the duration of a page visit or device identifiers).
- Cookies: Small tracking files stored securely on your device (computer or mobile device) to enhance user experience and maintain session states.
2. Information Collection and Use
We collect several different types of information to process transactions, manage accounts, provide customer support and deploy artificial intelligence (AI) solutions to improve our customer experience.Types of Data Collected
A. Personal Data
While using our Service, particularly when purchasing marine gear, setting up client hub accounts or submitting inquiries, we may ask you to provide us with certain personally identifiable information. This includes but is not limited to:- First name and last name
- Email address
- Phone number
- Billing address and Shipping address (required for freight/delivery logistics)
- Business name, ABN and role (where applicable for engineering/commercial accounts)
B. Usage Data, Device Logs & Cookies
We automatically collect information sent by your browser or mobile device whenever you visit our website. This includes your IP address, browser type and version, the specific pages you visit, the time and date of your visit, time spent on those pages, unique device identifiers and other diagnostic data. We use Session, Preference and Security Cookies to track website activity, maintain items inside your shopping cart and ensure secure authentication. You can instruct your browser to refuse cookies, though some features of our eCommerce platform may become unavailable as a result.C. Artificial Intelligence (AI) and Automation Tools
To streamline operations and offer immediate client care, our Service utilizes third-party artificial intelligence engines and automated tools (including interactive chat assistants like Joinchat/automated message routing).- Chat Logs & Transcripts: Interactions, questions or product queries typed into our chat interfaces are processed to give real-time responses and are stored for quality control and customer resolution.
- Data Aggregation: We may use de-identified, aggregated query logs to train internal automation features and refine our engineering or support documentation. We do not feed unencrypted personal financial metrics or raw contact files into public or external AI learning models.
3. How We Use Your Data
PMES processes collected data for purposes compliant with Australian commercial laws:- To fulfill, ship and deliver your orders and process tax-compliant invoices (including GST calculation).
- To maintain, protect and optimize our digital Service.
- To operate AI support assistants and provide dedicated client care.
- To notify you about order updates, technical issues or changes to our policies.
- To provide valuable performance analysis so that we can systematically improve our product catalogue and engineering services.
4. Storage, Security and Overseas Data Transfer
Your information, including Personal Data, may be transferred to and maintained on cloud servers and databases located outside of your local state or country, where data protection laws may differ. As an enterprise operating out of Melbourne, Victoria, Australia, we store and process data primarily within infrastructure located in Australia. However, certain core service integrations (such as payment processing gateways, international freight partners or global AI/cloud computing services) may require secure processing overseas. We take all steps reasonably necessary to ensure that your data is treated securely and in accordance with this Privacy Policy. No transfer of your Personal Data will take place to an organization or a country unless there are adequate contract safeguards and strict security controls in place.5. Disclosure of Data & Third-Party Service Providers
We do not sell, rent or trade your personal information. We disclose personal data to trusted third-party entities (“Service Providers”) strictly to facilitate our operations:- Payment Gateways: To handle transactional data securely (credit card info is processed off-site via encrypted gateways and is not stored on PMES servers).
- Freight & Fulfillment Partners: To arrange the shipping, customs clearance and delivery of commercial marine equipment.
- IT & Automation Partners: Third parties that provide database management, cloud hosting, automated spam detection and AI messaging frameworks.
Legal Requirements
PMES may disclose your Personal Data in the good faith belief that such action is necessary to comply with an active legal obligation under Australian law, protect the property rights of PMES, investigate platform wrongdoing or safeguard personal safety.6. Data Security
The security of your data is paramount. We implement commercially acceptable operational security measures to protect your personal files. However, please remember that no method of transmission over the Internet or method of electronic cloud storage is 100% secure and we cannot guarantee its absolute safety.7. Links to Third-Party Sites
Our Service contains structural links to external websites not operated by us (such as technical case studies or manufacturing portals). Clicking third-party links redirects you to their domains. We have no regulatory control over and assume no liability for, the content or privacy practices of third-party networks.8. Your Privacy Rights (Access and Correction)
Under the Australian Privacy Principles, you have the explicit right to:- Request access to the personal data we hold about you.
- Request that incorrect, outdated or incomplete personal data be amended or corrected.
- Opt out of any direct marketing communication lists at any time by utilizing the “unsubscribe” links or contacting us directly.